Britannia, Club sponsors since 1997 have extended their shirt deal with the potters for a further two years.
The deal is expected to be worth over £250,000 to the club.
Potters chief executive Jonathan Fuller was delighted to have extended the contract and said: "We are very proud to be continuing to carry the name of Britannia on our shirts for the next two years.
"The deal also demonstrates our ongoing commitment to the local community."
Britannia also provide the save and support account for the potters fans, which raises over £600,000 much needed revenue each year for the club.
